is not about buzz words or silver bullets.
stems from Intentional Listening ...
an understanding of marketplace realities ...
deep, relevant experience ...
And Collaboration with stakeholders
in the creation of Solutions
that connect with the target audience
A dynamic marketplace means change. And change brings opportunity. For nearly two decades the Marketing Brain Fodder blog has been a source for ideas, tools and strategies central to the development and marketing of a sustainable professional services practice.
It’s easy to think communicating is all about messaging. But we believe making contact, not to mention actually motivating, actually begins long before any element of the art is imagined.
Ask a dozen professionals to define marketing and you might receive a dozen different responses. From retailer to B-to-B enterprise, from service provider to widget manufacturer, from Fortune-listed to start-up — marketing is defined based on what we’re offering the market, who we’ve targeted, and what is required to create appropriate visibility.
Some accomplish it with a pen — mightier-than-any-sword. Some with eloquent oratory. For some the tool is as simple as an invitation — how may I help you? Or the offer of a cup of cold water A few speak volumes with the sheer force of example. Whatever the avenue or methodology, the voice of real leaders encourages conversations — around core ideas, fundamental values, consequential agendas, and aspirational vision.
In organizations where management is mistaken for leadership, and success is only measured in terms of daily, monthly or quarterly metrics, there is the risk of missing a disruption that may redefine the marketplace. Great organizations cultivate leaders able to see beyond daily commotion, looking toward a spot on the horizon that beckons.Visit
With the caveat that there isn’t a cookie-cutter that fits every situation, a successful business development plan will create sustained visibility, deliver measurable value to the target, and facilitate the opportunity for a face-to-face pitch. While the specifics for how to execute at each phase will vary, this graphic is offered as an initial way to think about the path your efforts follow.Visit
I first met and worked with Eric Fletcher in 2000 when I was COO of an Am Law 100 law firm and Eric served in an executive leadership capacity in the Marketing Department. Eric is a person of enormous talent. He is strategic in his thinking, personable, responsive, insightful, and skilled in growing a business. I have started two professional service consulting ventures in the last decade, and Eric has been my sounding board for strategic direction and market analysis. I recommend him highly, without reservation." Roger Hayse, ormer AmLaw COO; Director, Hayse LLCMore