Eric R. Fletcher


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Brand Quarterly






Brand Quarterly

8 Mandates for Social Media Marketing Success

More than 150 Marketing Pros Weigh In On "8 Mandates For Social Media Marketing Success" by Kent Huffman, with Eric Fletcher. More information.

Brand Quarterly Featured

We are all marketers. Global enterprise to garage startup — professional service, technology innovation or intensely held idea. In countless venues we present our services, products and causes to the market in an effort to instigate action. And in all but the lucky instances, the success depends on whether our efforts are strategic, or simply hoping for the best.

Here we provide a window on our view of the science and art of instigating desired action — whatever you might be marketing. The strategic cornerstones on which we build are:

  • • Target Identification
  • • Intentional Listening
  • • High-Consequence Conversations, and
  • • Relationships That Trump Everything

With an acknowledged bent toward marketing and business development in the legal and professional service arena, our bias is that the principles discussed here form a solid foundation for connection, communication and enduring progress — whatever you are marketing.


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