A dynamic marketplace means change. And change brings opportunity. For nearly two decades the Marketing Brain Fodder blog has been a source for ideas, tools and strategies central to the development and marketing of a sustainable professional services practice.
In organizations where management is mistaken for leadership, and success is only measured in terms of daily, monthly or quarterly metrics, there is the risk of missing a disruption that may redefine the marketplace. Great organizations cultivate leaders able to see beyond daily commotion, looking toward a spot on the horizon that beckons.
VisitWith the caveat that there isn’t a cookie-cutter that fits every situation, a successful business development plan will create sustained visibility, deliver measurable value to the target, and facilitate the opportunity for a face-to-face pitch. While the specifics for how to execute at each phase will vary, this graphic is offered as an initial way to think about the path your efforts follow.
VisitI first met and worked with Eric Fletcher in 2000 when I was COO of an Am Law 100 law firm and Eric served in an executive leadership capacity in the Marketing Department. Eric is a person of enormous talent. He is strategic in his thinking, personable, responsive, insightful, and skilled in growing a business. I have started two professional service consulting ventures in the last decade, and Eric has been my sounding board for strategic direction and market analysis. I recommend him highly, without reservation." Roger Hayse, ormer AmLaw COO; Director, Hayse LLC
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