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Brand Quarterly

8 Mandates for Social Media Marketing Success

More than 150 Marketing Pros Weigh In On "8 Mandates For Social Media Marketing Success" by Kent Huffman, with Eric Fletcher. More information.

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Eric R. Fletcher redx TalkSince before he landed his first job in radio, Eric has been deeply interested in both the art and science of communicating. Growing up in the Detroit area, he (like millions for more than 30 years) was fascinated and entertained by the work of Ernie Harwell, play-by-play announcer for the Detroit Tigers. By the time he was 20, Eric was spinning records and writing radio advertising copy -- and winning acclaim for radio, film and video production at a regional and national level.

Broadcasting and production led to a new preoccupation -- with the world of advertising. As ad agency partner, Eric won numerous industry awards for writing and production for work with retail, financial service, accounting, consulting, healthcare, education and non-profit organizations.

This broad communication experience began to give way to a targeted business-to-business focus -- specifically, marketing, business development and sales. And for more than two decades Eric has worked with leading national non-profits, start-ups to Fortune 100 companies, and professional service organizations -- including global accounting and consulting leaders, and large corporate law firms.

In 2012 Eric co-authored the groundbreaking book, “8 Mandates For Social Media Marketing Success”, and was ranked among the Top Private Company CMOs in America. He is naimed on the Brand Quarterly Magazine list of the 50 Marketing Thought Leaders Over 50 You Should Know -- 2013 - 2016. He is among the 20 most followed CMOs on Twitter as compiled and reported by Social Media Marketing Magazine. In October 2013 he was one of the featured speakers for TEDx San Antonio.

Eric is a member of the CMO Advisory Board for Thomson Reuters, the Advisory Board for Southern New Hampshire University's Masters of Science in Marketing program, the Legal Marketing Association, and since 2002 has authored the blog, Marketing Brain Fodder.

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