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Brand Quarterly






Brand Quarterly

8 Mandates for Social Media Marketing Success

More than 150 Marketing Pros Weigh In On "8 Mandates For Social Media Marketing Success" by Kent Huffman, with Eric Fletcher. More information.

Brand Quarterly Featured

The setting was a roundtable session.  The floor belonged to an Am Law 100 law firm leader.  And the question she posed was clear:  ”what must we do to get the highest value from our marketing / business development investments?”

The context for her question was the all-too-familiar drill.

Plans are drafted.  And they gather dust.

There is talk (hours of it at times) about web sites and collateral materials, staffing, technology, and a platform that seems to perpetually shift.

Experience tells us there are few, if any short-cuts to business development; yet we search for a quick-fix or a silver bullet, and repeatedly invest in the latest flavor-of-the-month solution.

The law firm leader concluded with an exclamation.  “We dissect analytics, reorganize groups and support functions, and reengineer process and procedure.  And progress is negligible.”


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