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Brand Quarterly






Brand Quarterly

8 Mandates for Social Media Marketing Success

More than 150 Marketing Pros Weigh In On "8 Mandates For Social Media Marketing Success" by Kent Huffman, with Eric Fletcher. More information.

Brand Quarterly Featured

The perspective of the lawyer was clear; “My time is far too valuable to be spent writing advertising copy or blogging.”

Notwithstanding the fact that his comment belies complete disdain for what he believes professional services marketing and business development to represent, his pronouncement points to a critical way the marketplace has shifted.

The marketing message of yesterday was largely one-way, built around what we do, and how well we do it.

And while that approach might have served in the past, things have changed. A new model has emerged.

This thing we throw the “marketing” label over is increasingly built around a multi-dimensional experience. Clients and savvy prospects not only have more options; they have questions, feedback and an expectation of dialogue.


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