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Brand Quarterly






Brand Quarterly

8 Mandates for Social Media Marketing Success

More than 150 Marketing Pros Weigh In On "8 Mandates For Social Media Marketing Success" by Kent Huffman, with Eric Fletcher. More information.

Brand Quarterly Featured

Leaders at conference tableHeadlines, conference keynotes, water-cooler conversations -- whatever the venue, today there is more than a little talk about Leadership.

In political seats, board rooms and executive suites, in neighborhoods and homes -- in the midst of confusion, disruption, and uncertainty, we bemoan conditions. And a question looms -- where is the leadership?

Not -- who has the title? Or who is skilled at vying for position?

Who is articulating a vision with such clarity that it inspires action? Who is defining a direction that resonates? Who has the equity necessary to instigate progress?

Title, position, office — these may come with a pulpit; but the brand of leadership that envisions, innovates, and has what it takes to navigate a storm is not dependent on titles or labels.

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