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Brand Quarterly

 

 

 

 

 

Brand Quarterly

8 Mandates for Social Media Marketing Success

More than 150 Marketing Pros Weigh In On "8 Mandates For Social Media Marketing Success" by Kent Huffman, with Eric Fletcher. More information.

Brand Quarterly Featured

There are a few things that are either black or white. But very few.

Most of the time almost everything is defined based on perspective.

Thursday many  in the United States will enjoy a holiday tradition that has come to combine turkey and the National Football League. We'll argue the blurry line between solid defense and pass interference. Or the one that separates a legal hit from a suspension-worthy blow. Even with the multiple camera perspectives and the benefit of instant replay, there will be a handful of plays that are far from black and white.

This is the problematic nature of lines in the sand. Or absolutes. It is next to impossible for our view to transcend our perspective.

 

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