Tools and Resources

Brand Quarterly






Brand Quarterly

8 Mandates for Social Media Marketing Success

More than 150 Marketing Pros Weigh In On "8 Mandates For Social Media Marketing Success" by Kent Huffman, with Eric Fletcher. More information.

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Benchmarks, metrics and measures play a critical role in projections, definitions and decisions. But what if the metrics are incomplete? What if the measure doesn't tell the whole story?

Here are a few (somewhat personal) thoughts, as presented at TEDx San Antonio 2013.

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