Deborah McMurray is a veteran legal marketer who focuses on marketing/business development strategy and technologies. She is the CEO and Strategy Architect of Content Pilot LLC. In this article she cuts through all the talk, and zeroes in on what she suggests is the single characteristic possessed by every rainmaker.
Article: http://lawfirm4-0.typepad.com/law_firm_40_blog/2011/02/the-secret-to-becoming-a-rainmaker.html