Moving From Reactive to Proactive
Many law firms deal with a cultural tension. For decades lawyers thrived as responsive professionals — meeting the needs of the clients that came their way. Pedigree and excellent work served to generate a reputation that spread. A practice that delivered, thrived. But today law firms face increasing competition.. The new challenges of generating organic growth often seem at odds with the history of the legal industry. This presentation, originally prepared for the Legal Sales and Service Organization, addresses how firms can deal with this tension, and embrace a more proactive approach to the development of new business.